The Black Girl In Om List: Trinity Mouzon Wofford
Interview by Chantè Dyson. Photography courtesy Trinity Mouzon Wofford.
The Golden Goddess
Trinity Mouzon Wofford recognizes the brokenness in the wellness industry, and she is determined to counteract it through her brand Golde, which provides products that look good, taste good, and help us to feel our very best. Co-founded with her long term partner Issey, this 2-year old company is growing fast. For the entrepreneurial at heart, read more below on how to rise above the inevitable challenges that come from building from the ground up. Rooted in strong values and an intention to problem solve rather than sit back and complain, Trinity represents creativity as a tool for improving marketplace issues. Get more of Trinity’s inner and outer glow by following her on Instagram @TrinityMouzon and stock up on some Golde turmeric, matcha, or cacao blends to boost your mornings over at @Golde.
Why did you feel the need to create your brand Golde? what inspired you, and how do you see it disrupting the wellness industry today?
For so many consumers today, wellness is associated with restrictions and impossible standards — a pretty clear sign that the industry is broken. At Golde, we believe that being well should feel good. That means products that are easy to use, accessibly priced, and super tasty. It's been a blast building this brand from scratch alongside my co-founder, Issey (also my long-time SO). We are both so inspired to continue to create beautiful, engaging ways to open up the dialogue around wellness and self-care.
How do you stay rooted in purpose as you are growing as an entrepreneur?
It's not always easy! When we launched Golde, we were both 23 years old — no funding, no experience, no connections. We've seen a lot of growth over the past year, including retail partnerships with Madewell and Free People. Having a business partner who deeply understands my spirit has been integral to maintaining a clear focus on the opportunities ahead. My advice would be to surround yourself with a couple of good people who love and support you unconditionally, and can get you back on track when you're feeling overwhelmed.
What do you wish someone told you about being on the rise?
Impossible to choose just one thing! Business-wise: watch your cash flow always, and don't be afraid to sacrifice growth for sustainability when you need to. Emotionally: Keep a healthy level of separation between the entities of "you" and "your enterprise" — your self worth cannot be tied up in whether you have a good or bad day in the business.
What was one of your biggest struggles in creating Golde and how did you rise above it?
Lack of access to capital has been a uniquely rewarding challenge. Many of our favorite consumer brands start with millions in funding, and so it's hard to get a read on where to benchmark your business if you're bootstrapping, or chose to raise a more conservative amount of money. In the end, we turned our struggle into our advantage — because we scaled the business with limited resources, we now know how to drive a super-lean operation, even as we take on outside capital.
How has your definition of success evolved as you've risen into who you are today?
My definition of success has been somewhat cyclical. We really started this company because we believed we could make the wellness industry a better place for consumers, and because we were exhausted with the grind of working office jobs in NYC. As growth came, it was hard not to get distracted by the bottom lines, and my goals became mostly centered around hitting revenue goals and expanding quickly. Now, as we approach our third year (!!) in business, I'm feeling grounded in that original vision — a better world, and a better me. I think that's about all we can ever ask for.
What are 3 practical steps we can take now in order to manifest those small business and projects in 2019?
My number one advice is to create attainable rituals and habits. It can be as simple as setting a morning routine — "I wake up at ___ time, I make ___ for breakfast." It might sound a bit robotic, but any decision you can make in advance will free up your mind for focusing on the hard stuff to come. It's the same basic principle behind Barack Obama and the navy suits.
I also highly recommend creating short, simple to-do lists every night for the following day. It really helps me to stay organized, rather than waking up in the morning and thinking "OMG, what am I supposed to be working on right now?!"
Lastly, make time to be kind to yourself every day. Whatever project or business you're working on, it won't survive without you. If you're feeling overwhelmed, go for a walk, write in your journal, or call a friend. Suffering is not the key to success. click to tweet
What are 3 things that we should make sure are in our kitchen cabinets right now?
My go-to's are 1. our Matcha Golde blend — so yummy in the morning with hot water. It gives me a perfect boost of energy to get through the day. 2. Coconut butter — if you haven't tried this yet, you seriously must. The downside is it's kinda pricey, but the upside is that it's literally like peanut butter made from coconut. You can also add it to smoothies or drinks. I like to add 1 tablespoon to my Matcha Golde to make it super creamy and add a boost of healthy fats. 3. Raw honey — this stuff is truly magic. Delicious spread on toast, but also amazing as an immune booster (it's antibacterial!) and a face mask (it zaps zits and boosts hydration).
Receive something meaningful from this phenomenal woman? These 20 black women embody our mission fully. And their journeys over the past year illuminate what it means to root to rise. Share with us on social how you plan on doing the same in the year to come. #BGIORootToRise