Written by Lauren Ash. Photography and Art Direction by Deun Ivory.
I love to do as many things as naturally as possible—my hair's been natural for a decade now, I enjoy getting real DIY when I clean my house, and I like to eat food that has 3 ingredients on the box, rather than 30.
My skincare game is no different. While I can admire a good contour, I can assure you I would look like a straight-up CLOWN if I tried to do that on my face. I embrace a natural look when it comes to my skincare, and make-up, and have been gravitating toward brands that understand this.
The Black Girl In Om Creative Team and I are proud to present a new series called What We're Loving. The jist of it? We'll present What We're Loving in the realms of beauty, wellness, fitness, and food. Myself, Deun Ivory, and sometimes a special guest will give our honest take on the latest thing we love. We'll curate gorgeous content that represents us (because, shocker, black and brown girls should be represented in wellness and beauty) and share it with you! And when it's sponsored, we'll say so. Have something you think we'll love? Get in touch.
So, let's get started, shall we?
And, guess what? This is not a sponsored post.
Reason #1 Why Glossier is the Sh*t: They view skincare as makeup.
Rather than approaching make-up as something to "cover up" or dramatically change your God-given melanin, the products they develop are intended to enhance. Their perfecting skin tint, for example, gives sheer coverage. So, don't expect to have to know how to employ a paint-by-number approach when it comes to using their make-up. Think Glossier, think dewy, baby skin.
Reason #2 Why Glossier is the Sh*t: Their products won't KILL you (what a novel idea)!
I recently attended and spoke at W.E.L.L. Summit. What I was NOT the expert on? Clean beauty. On this apparently radical idea that what we put on our skin shouldn't harm us. I learned that our skin absorbs somewhere between 60-80% of what we put on it.
Let that sink in.
Our skin absorbs somewhere between 60-80% of what we put on it. And what our skin absorbs can, and often does, seep into our blood stream. The vast majority of mainstream beauty products contain parabens, a chemical used as a preservative that is linked to breast cancer, and reproductive issues. Glossier's products don't. Glossier is also cruelty-free, meaning they don't test on animals, nor do their suppliers. Really feeling this particular idea of mindful, conscious consumerism? (Listen to episode 006 of our podcast where Zakkiyyah Najeebah and I chat with Thoughtfully Magazine Founder Brandie Gilliam! Shameless plug: you may also catch Z and I in their latest print issue discussing all things BGIO.)
Reason #3 Why Glossier is the Sh*t: Their Masks are EVERYTHING.
I realized I was doing masking wrong when I first starting using their masks. Masking is like your favorite complementary duo: peanut butter and jelly, wine and cheese, Barack and Michelle. You can't have one without the other and still feel completely satisfied.
Glossier offers their Mega Greens Galaxy Pack as a prequel to their Moisturizing Moon Mask. While the former is for "when you're feeling dirty" (think: ridding your skin of impurities), the latter is for hydration and calm.
Me before Glossier's mask duo: mad-scientist-ing in my kitchen making a mess with a really great, but messy clay mask situation. Me after Glossier's mask duo: calm, cool, and collected taking selfies of my situation and wanting to join in on the Glossier gang's affection for #GlossierPink (seriously, look it up, it's a hashtag).
Reason #4 Why Glossier is the Sh*t: They have a sense of humor.
Please tell me I'm not the only one who has noticed how serious the skincare world can be. Microdermabrasion vs. chemical peels. What one dermatologist claims is best vs. another. I've even seen women debate all-natural at home remedies. Like....whet?
Skincare is important, but can we lighten up a bit? :) When I first ordered Glossier I enjoyed their stickers (in the spirit of Lisa Frank), their poster (although I wanted to see a black model, maybe they'll put the gorgeous Mekdes on the next one), and I always enjoy their overall quirky-girl feel.
Reason #5 Why Glossier is the Sh*t: They have a spray that smells like roses.
Aromatherapy is bae, as I recently described in my post 29 Things I Know for Sure, so I dig things that smell great and that actually lead to positive, mind-altering, mood-altering effects. Glossier's Soothing Face Mist actually does what it says it does with the additional benefit of being able to soothe headaches and calm nerves due to rosewater. Spray it on your pretty face the next time someone is playing Mariah Carey's All I Want for Christmas for the one-thousandth time...in a row. (If that's YOU, we need to talk.)
I hope that you enjoyed reading! Let us know if you like Glossier and, if so, why, in the comments below! Tweet us, too.
P.S. This wasn't a sponsored post, my friend!